Van Schoessler offers sales consulting services to small businesses in the outdoor industry.

 

My mission is to facilitate the success of small companies in the outdoor industry.

IMG_0491.jpg

Service Offerings

I’ll help you reach your company’s full potential through the development and implementation of a strategic sales plan. My biggest reward is seeing your company grow and be successful!

 

Sales Plan: Create a 3-5 year sales plan, including wholesale and direct-to-consumer, as your road map to success.

Channel Plans: Finalize the number of channels to maximize sales efforts.

Account Plans: Position for strategic, aspirational, brand building, or volume.

Trade Show Plans: Recommend the best trade show to sell your products and strategize the go-to-market plan.

Sales Organization Planning: Analyze options for sales reps, in-house sales, sales management, and contractors.

Setting Partnership With Key Accounts: This is a key component of growing your sales with large, dependable accounts that will be the bedrock for your business long term.

Merchandising Plans: Recommend strategies for how products will show up at the point of sale.

 
 

Pricing: Strategies for large account partnerships, pre-season discounts, distributors, buying show specials, etc.

Promotions: Set guidelines for planned promotions, seasonal promotions, and events.

Marketing: How to engage your accounts to help sell more products. 

Sales Meeting Planning: I have run numerous sales meetings and can provide guidance on the best format for your company’s sales meetings.

Connections: My help does not end with the sales plan. I am well connected in the industry and can help to connect you to accounts, buying group buyers, distributor buyers, etc. In addition, I have local connections to designers, product managers, marketing managers, brand developers, web designers, and PR managers. Lastly, I have a fair amount of connections in the angel funding and investment community.